Friday, 24 February 2012

Hey you, look at me: Grabbing people's attention through headlines

We all know that first impressions count for a lot, whether it is in a job interview, writing a new blog post, meeting the in-laws for the first time or going on a blind date.

Content marketing quiz - February 24th

Friday, 17 February 2012

Content marketing quiz - February 17th


You can find details about these facts in this week's industry articles and blog posts on the NewsReach site.

Wednesday, 15 February 2012

Four website sins your business should avoid


Any business that has made a foray into online marketing will know by now how important it is to have a website that works.

Friday, 10 February 2012

Content marketing quiz - February 10th

Have you paid attention to this week's industry articles and blog commentary?  Take our test and prove it!



Last week's average was 51.25% ... done better this week? Share your result below!

Wednesday, 8 February 2012

The dowdy Daily Mirror gets all dressed up - but dare it show its face?

The Daily Mirror used to strike me as the dowdier member of a loud, glammed-up tabloid group that would turn heads in the newspaper industry. It was a perception that persisted in the digital world. A comparatively shy, prudish site was eclipsed by its brash, Saturday-night-on-the-town cousin, the Sun, while for your basic diet of celebrity tittle-tattle you would look no further than the local gossip, the Daily Mail. 

Monday, 6 February 2012

The secret of sharing: Why your social media content must be engaging

Journalism students are often taught one simple rule when it comes to finding a newsworthy story; man bites dog will gain a heck of a lot more attention than dog bites man.